Sahar N- e-, Irshad I, Yousaf A. The Role of Cultural Storytelling in Branding Pakistani Fashion Houses. Pak. J. Humanit. Soc. Sci [Internet]. 2025 Sep. 3 [cited 2025 Oct. 31];13(3):78-94. Available from: https://www.internationalrasd.org/journals/index.php/pjhss/article/view/2968