KHAN, Ali Junaid; FAROOQ, Fatima; BAKAR, Abou; MURAD, Muhammad. Predictors of Brand Equity in the Contemporary Markets. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 10, n. 2, p. 913–925, 2022. DOI: 10.52131/pjhss.2022.1002.0255. Disponível em: https://www.internationalrasd.org/journals/index.php/pjhss/article/view/864. Acesso em: 12 jan. 2026.