SAHAR, Noor-e-; IRSHAD, Ifra; YOUSAF, Afzaal. The Role of Cultural Storytelling in Branding Pakistani Fashion Houses. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 13, n. 3, p. 78–94, 2025. DOI: 10.52131/pjhss.2025.v13i3.2968. Disponível em: https://www.internationalrasd.org/journals/index.php/pjhss/article/view/2968. Acesso em: 31 oct. 2025.