MUHAMMAD ABU HURAIRA; AHMAD, Usman. The Effectiveness of Brand Personality & Affective Commitment in Capturing Brand Loyalty: A Study of Retailers in UK. iRASD Journal of Management, [S. l.], v. 4, n. 2, p. 143–153, 2022. DOI: 10.52131/jom.2022.0402.0069. Disponível em: https://www.internationalrasd.org/journals/index.php/jom/article/view/745. Acesso em: 10 jan. 2026.